Scot ish Esports League
Scotland's national gaming tournament.
Type of Work
Event Print Collateral
Scottish esports league aim is to bring a top tier player and fan experience at a grassroots level.
In it's fourth year of the league, the brand aiming to attract new and better sponsors required a more premium feel, while remaining synonymous with the existing brand and being a national tournament.
With five separate games within the tournament, we had to create a visual language to create a synergy and differentiation between them while still feeling like a single event.
Inbound 6 figure sponsorship offers with no paid ads or outreach post rebrand
Sold out 3 day event with 3,000+ Attendees
Increased press coverage including BBC, STV, The Courier, The Sun & more
Secured the extension of existing sponsorship deals
Received shout outs from Scottish celebrity gamers who'd previously had no contact / connection