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Scot ish Esports League

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Scotland's national gaming tournament.

Client

Esports Scotland

Year

2021

Category

Esports Tournament

Type of Work

Brand Strategy

Visual Identity

Motion Graphics

Stream Assets

Event Print Collateral
Web Design

Scottish esports league aim is to bring a top tier player and fan experience at a grassroots level.

In it's fourth year of the league, the brand aiming to attract new and better sponsors required a more premium feel, while remaining synonymous with the existing brand and being a national tournament. 

With five separate games within the tournament, we had to create a visual language to create a synergy and differentiation between them while still feeling like a single event.

Impact

  • Inbound 6 figure sponsorship offers with no paid ads or outreach post rebrand

  • Sold out 3 day event with 3,000+ Attendees

  • Increased press coverage including BBC, STV, The Courier, The Sun & more

  • Secured the extension of existing sponsorship deals

  • Received shout outs from Scottish celebrity gamers who'd previously had no contact / connection