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Scot ish Esports Network

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Growing the Scottish Esports industry together

Client

Scottish Esports Network

Year

2022

Type of Work

Brand Strategy

Naming

Brand Messaging

Visual Identity

Website

Social Content

Event Collateral

With the aim of connecting esports professionals across Scotland, the client tasked us with creating the full branding start to finish.

Balancing the brand's feeling of expertise and approachability was the biggest challenge. We created a kinetic system to feel like the converging conversations, the clashing and conjoining of opinions, while remaining exciting, governing and inherently esports.

Impact

  • Inbound sponsorship and commercial offers with no paid ads 

  • 200+ Organic new followers in first 3 months

  • 30 attendees at 2nd meetup event

  • Inbound speaking engagement invites