Scot ish Esports Network
t
Growing the Scottish Esports industry together
Client
Scottish Esports Network
Type of Work
Brand Strategy
Naming
Brand Messaging
Visual Identity
Website
Social Content
Event Collateral
With the aim of connecting esports professionals across Scotland, the client tasked us with creating the full branding start to finish.
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Balancing the brand's feeling of expertise and approachability was the biggest challenge. We created a kinetic system to feel like the converging conversations, the clashing and conjoining of opinions, while remaining exciting, governing and inherently esports.
Impact: ​
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Inbound sponsorship and commercial offers with no paid ads
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200+ Organic new followers in first 3 months
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30 attendees at 2nd meetup event
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Inbound speaking engagement invites
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